Rollie the Goalie at Covent Garden Market

Come down to Covent Garden Market - take some shots on Toyota Towns Rollie the Goalie - get a free prize - Great fun for kids! Thanks to Toyota Town for sending Rollie down to Discover Different!

Also, your FIRST chance to enter the Downtown London Memorial Cup Ultimate Fan Contest with your chance to win:
- 2 tix to the championship game
- 2 London Knights Jersey's 
- $100 gift card from Checker Limousine
- $200 Downtown Dollars 
- 2 tix to the CHL Awards
- VIP Access to the Budweiser Beer Gardens at MasterCard Memorial Cup
- 2 tix to the MasterCard Memorial Cup pancake breakfast

Draw takes place Thursday May 15th in the Downtown London Fanfest outside at Covent Garden Market.

Ting Comic and Graphic Arts Festival

Ting is a FREE 2-week festival, April 22-May 3,showcasing the work of 14 talented comic and graphic artists and graphic novel illustrators, from London and the greater Southwestern Ontario area, past, present and future. Named after Merle Tingley, (Ting) the editorial cartoonist for the London Free Press from 1948 – 1986, the festival is a homage to his work and his influence on this generation of artists who revere his mascot ‘Luke Worm’ and his incredible body of work.

Centering around a gallery show at The ARTS Project, the festival will also feature comics for sale, workshops, panel discussions and more. The dual purpose of the festival is to provide a forum for artists to present their work to the public not normally accessible through normal commercial channels and to raise awareness of The ARTS Project, a non-profit arts incubator based in London, Ontario.

Special extended hours for the duration of Ting 12-8pm until Saturday May 3

Enter our kids Ting Colouring contest and our Adult Selfie Contest and win prizes!

Check out the Ting display at The London Central Library, London Room: greeTINGS: the art of Merle Tingley. April 2nd- May 12, 2014 Link here Central Library located at 251 Dundas St. (downtown)

Special thanks to Western Archives for generously providing us with original Ting artwork.

Sample food from Brescia University College students at Covent Garden Market

Come to the Covent Garden Market for free samples prepared by local Brescia University College students. 

Comic Book Costume Contest at the Central Library


As a participant of Free Comic Book Day, the Central Library is hosting a Costume Contest!

Show off your awesome costume for a chance to win prizes. Open to all ages! Prizes will be awarded in the following age categories: 7 & under, 8-15, 16+, Couple/Group 12 & under & Couple/Group 13+ Participants can only enter in one category.

Contest begins at 2:30pm. Participants must be registered by 2pm. All participants will be required to submit a signed entry/media release/waiver form to participate in the contest. Entrants who are under 18 years of age must have the form signed by a parent or legal guardian.

Entry forms are available online at or at any London Public Library location or participating London Comic Book stores.

Come and watch if you don't have a costume. Don't forget to get your Comic Shop Crossover Passport stamped.


Let Salon Cyan Introduce A New You to Spring!

Spring is the perfect time to update your look.  Enjoy 20% off  services by Alana and no tax on products on May 3rd.

At Salon Cyan, we believe that real beauty comes from self-confidence. We know beauty isn't everything, but we also know from experience that when clients know they look their best on the outside, that feeling of self-assurance influences how they feel inside.

Combining a knowledgeable, experienced staff, a creative and contemporary environment and a full complement of world-class beauty products, Salon Cyan promises an experience that is most certainly beyond the ordinary.

115 Dundas Street

519 645-7537





Jackpot Vintage - Delightfully Retro

Join Jackpot Vintage and UberCool Stuff as they welcome Kevin Greaves to BBQ Jerk Chicken at their Carling Street Entrance on May 3rd.  Find out how your purchase at Jackpot Vintage can get you a Jambalaya Gift Certificate!
"JACKPOT" what We all say, When We find that Blast from the Past.

Street Style Vintage can be found at “JackPot” in Downtown London Ontario…. 
We are a Unisex Shop with a Diverse Collection of Yesterdays Fashions 
and some Fun and Funky Collectables all under one Roof .

Jackpot Vintage

122 Dundas Street

226 700-0291


Forest City Coins Celebrates Free Comic Book Day

Andrew Greenham, proprietor of Forest City Coins, invites you to drop by on Free Comic Book Day, Saturday May 3rd and pick up your free comic book. They will be offering special deals to celebrate!   

Providing for novice & professional collectors, for people buying their first coin & for the serious collector who is trying to get that impossible one to complete their set, Forest City Coins is committed to satisfying all of your needs and will do their very best at providing you with those items you may be seeking.



354 Richmond St.
London, Ontario, Canada
N6A 3C3

Renegade Plus Size Fashion Trunk Show and Clothing Swap!

Renegade is back for a 2nd Trunk Show & Clothing Swap event! Shop and Swap fashion in sizes 12+ in a fun size-positive environment! 

We're excited to be teaming up with Hacker Studios once again. Their space is perfect for our events! 

We will be expanding our collection every time, so come out and see what's new. 

Parking is free at the London Life building, and downtown is 2 hours free for street parking.

Discover a More Beautiful You at Renaissance Massage & Spa

On Saturday May 3rd Renaissance Massage Therapy Clinic and Spa is offering 30% off all of our beautiful in-stock merchandise. We carry Sea Flora, Bella Lucce, Couleur Caramel and LaLicious. With your purchase you also receive a complimentary make-up application. After the winter of 2014, isn't it time to treat yourself to something wonderful!

Tucked away in a quiet corner of Citi Plaza, Renaissance Massage Therapy Clinic & Spa prides itself in being a haven for relaxation & healing.
With a growing demand for alternatives to conventional medicine, as well as relaxing atmosphere, Renaissance is designed to offer an enhanced experience of calm and peacefulness.

- See more at:


Fashion Show By Bela London at Blu Duby

By Bela and their sister store, Bela Booteek located at 34 Covent Market Place, are proud to present the Discover Different Fashion Show Saturday May 3rd inside the beautiful Blu Duby restaurant located just steps away from their newly renovated store on Covent Market Place. The show will feature models from The Agency. Izabela Maloney opened Bela Booteek in December 2003. Over time she expanded the shoe line, introducing ladies clothing, handbags and jewellery. Izabela has an eye for fashion and has aided many women in finding the “look“, to suit the individual. However the focus was on shoes that not only look great, but feel great as well.  Ladies fashion has never looked so good. Their two London stores are only a short 7 minute walk apart so it is easy to coordinate clothing, jewellery and footwear. By Bela is located at 515 Richmond Street and is also participating in Discover Different.  After the show, drop by By Bela and Bela Booteek on Saturday May 3 and get a beautiful, exclusive scarf with every $50 purchase.

 While you are enjoying the distinctive fashions presented by Bela Booteek and By Bela, enjoy a delicious Prix Fix Blu Duby lunch featuring entree, a glass of wine and desert for only $20.  For reservations call (519) 433-1414. Please make reservations for 12:45pm Saturday. The fasion show will begin at 1:00pm. Tickets went fast last time around so don't delay! 

By Bela London



Coakley's - Your one STOP service shop

Help Coakleys celebrate their Grand Opening and save 25% off key cutting, shoe and watch repairs.  Also, get your winter footwear ready for storage with free salt stain removal demonstrations all day Mary 3rd when you Discover Different at Coakleys!

Your ONE STOP service SHOP! From shoe repair to dry cleaning, engraving and key cutting services Coakleys has you covered!

57 York Street

(519) 439-6868


Fashion Show Presented by Bela Booteek & Blu Duby

Bela Booteek and their sister store, By Bela located at 515 Richmond, are proud to present the Discover Different Fashion Show Saturday May 3rd inside the beautiful Blu Duby restaurant located just steps away from their newly renovated store on Covent Market Place. The show will feature models from The Agency.

Izabela opened Bela Booteek in December 2003. Over time she expanded their shoe line, introducing ladies clothing, handbags and jewellery. Izabela has an eye for fashion and has aided many women in finding the “look“, to suit the individual. However the focus was on shoes that not only look great, but feel great as well.  Ladies fashion has never looked so good. Their two London stores are only a short 7 minute walk apart so it is easy to coordinate clothing, jewellery and footwear. By Bela is located at 515 Richmond Street and is also participating in Discover Different.  After the show, drop by Bela Booteek and By Bela on Saturday May 3 and get a beautiful, exclusive scarf with every $50 purchase.   

While you are enjoying the distinctive fashions presented by Bela Booteek and By Bela, enjoy a delicious Prix Fix Blu Duby lunch featuring entree, a glass of wine and desert for only $20.  For reservations call (519) 433-1414.   Please make reservations for 12:45pm Saturday. The fasion show will begin at 1:00pm. Tickets went fast last time around so don't delay!  

Bela Booteek

34 Covent Market Place

(519) 601-5066

Imperial Hobbies

Congratulations to Dave Carnie and fabulous shop dog Buddy on Imperial Hobbies 23 Year Annivesary. Dave is celebrating with a 10 day long sale that runs May 1 – 10th and will be offering discounts and treats on Saturday May 3rd to officially recognize the shops anniversary.

Imperial Hobbies is a hobbygames store that specializes in tabletop gaming including miniatures war gaming, collectable card games, board games, role playing games and the accessories that makes playing these games better; there is something for gaming enthusiasts of all ages at Imperial Hobbies, 

256 Dundas Street,

 519 434-8822


Gallery Tours with Jonathon Bancroft-Snell

Join Jonathon Bancroft-Snell during Discover Different May 3 for engaging talks on Art in Canada.
Exhibitions:Each year the gallery hosts a variety of exhibitions held in our private exhibition hall. The exhibitions range from solo exhibitions to group exhibitions all with a specific theme culminating every five years in “Matter of Clay”, our largest national exhibition. Matter of Clay III in 2011 featured the work of over 100 artists.

A unique aspect of our gallery is showcasing not only major exhibition pieces but also the ‘repeat’ work by which many artists earn their living.
Jonathon’s is a destination for museum directors, curators and connoisseurs as well as the person looking for that special mug or casserole dish. At the gallery you will find clay for all reasons and a price range to suit every pocket.
Come for a visit today!!!!

FireRoasted Coffee, Habitual Chocolate

Join us at the FireRoasted Coffee Cafe and Habitual Chocolate in our beautiful space at 105 King (corner of King & Talbot) for Discover Different. Sip on one of our beautiful beverages and learn all about making socially responsible chocolate products from our Master Chocolatier during Discover Different.

Come for an experience!

Create your own chocolate bar packaging design- a great gift for Mothers Day! We will have supplies like crayons, markers, stickers and ribbons to create as you like at no extra cost! This personalized version of our chocolate bars are $7 each or 3 for $20 and will be available in our 47% Milk Chocolate or 74% Dark Chocolate.

Our Chocolatier Philippe will be on site from approximately 10am-4pm to talk about chocolate, give you an inside look into our chocolate-making process, help you choose a chocolate bar and provide chocolate samples!

Recognized as one Ontario’s finest Specialty Roasters Fire Roasted Coffee Company is an artisanal coffee roastery located in London, Ontario. We have enjoyed great success in the past several years by partnering with the finest retailers, cafes and institutions in Ontario to serve the highest quality coffee available anywhere. We roast over 50 types of coffee, including over 20 single origins decafs and blends. 95% of our coffees are Fairtrade certified and many are Organic Certified and shade grown. Our fresh roasted espresso is second to none and can be further customized for unique style and signature. All of our long-term accounts have their own custom blends, thus creating a more personalized experience for their customers.

About a decade ago Dave Cook, owner of FireRoasted Coffee, discovered the close relative of the coffee bean called cacao. It was beautiful and bedazzled Dave to the point where he started experimenting with it in the middle of the night when he had free time from running the coffee company.

Habitual Chocolate is the result those experiments and is very new and very fresh and very raw. Habitual Chocolate returns to one of the lost culinary arts of a small focused chocolate company producing handcrafted chocolates from the beans sourced on their travels. With a culinary background, social entrepreneur experience, and passion for travel to the producer farms you can be guaranteed an exciting ride through exotic locales of the world and new exciting presentation in the world of chocolate every time you sample one of their delectable products.

Discover Different at Fisher and Company

This Saturday, May 3rd is the day to come out to Downtown London & wrap yourself up in a work of art! Accents will be featuring our favourite designer scarf lines including Theodora & Callum, DVF, Me & Kashmiere, We Are Owls, Tilo, and many more. If you’re a scarf lover & beg the question that’s on everyone’s mind… How do I tie my scarf? this is an event for you!
What’s more? Enjoy an exclusive promotion for this day only! When you buy 3 scarves, you get a 4th for FREE!

Fisher and Company
515 Richmond Street
519 672-0073

Get in Touch with Your Spiritual Side at the Downtown London Holistic Yoga Centre & the Organic Oscars

The Downtown London Holistic Yoga Centre is offering 20% off all in-store inventory on Saturday and a free yoga class at 3:30

The Downtown Yoga Holistic Centre enables its clients to find peace and harmony in their busy lives. With three state of the art studios, with exposed brick walls and in-floor heat, we offer flexibility to our members and a variety of classes. Enjoy a number of yoga practices (including the unique Yoga en Espanol where you can learn a new language with your practice or yoga for big girls), salsa class, bellydance, breakdance, organic clothing and earth friendly products.

236 Dundas St.
N6A 1H3

(519) 266-4096

Quilting is Love at Hyggeligt Fabrics

Are you a quilting enthusiast? Do you LOVE beautiful fabrics? Do you believe handmade is bestmade? Then you simply have to discover Hyggeligt Fabrics located at 515 Richmond Street (sneak down the little lane beside Fisher and Company and Ross Mayer and you will find us hidden there!). Drop by and see us during Discover Different and help us celebrate our 4th Annivesary. The Bernina Educator will be on hand all day doing demonstations and answering questions. So if you have been thinking about buying a Bernina sewing machine or want to know more about the tips and tricks of sewing, Hyggeligt Fabrics is THE place to be on May 3rd!

Feel free to shop online, call or visit us at:
515 Richmond Street, Unit 3, 519-679-4907
Tue - Fri 10-5 and Sat 10-3

We do not have a huge sign on the street which can make it hard to find us. The following will provide you with the layout of 515 and I hope you find this helpful.

Pamper Yourself at Vanity House

All day on May 3, 2014 Discover great deals and great hair at Vanity House! It's a good time to stock up on Aveda products because for this one day only you will enjoy 15% off on all Aveda hair products

If you book a future colour appointment with either Alicia or Morgan on May 3rd (you don't need to have your appointment that day) they will include a free haircut, valued at $45. Gentlemen, not to be left out, book a full-service haircut appointment with Nicholas for only $20!! After this terrible winter, get ready for spring at Vanity House!

Four Floors of Liquidation items at Kingsmills

In 1865 Thomas Frazer Kingsmill, an Irish immigrant, opened a dry goods store on the main street of London, Ontario, Canada. Over the years, the Kingsmill family has continued to offer fine products and services from this location. The family history represents a proud tradition of retail service to residents of Southwestern Ontario and beyond. After 148 years of dedicated service, Kingsmill's is closing it's doors for good.

Drop in the store for 25% off all merchandise, with some discounted up to 70% off.

Out of this World Fashions From Mars!

Summer is coming and so are savings From Mars. During Discover Different find special sales on From Mars exclusive European Lines and save up to 50% off!

A rare treasure here in London Ontario.. a boutique owned by Di and Lori that gives local and Canadian designers exposure and stocks unique items hard to find anywhere else..they will have a website soon, and are on facebook under "From Mars" the store is located at 347 Talbot St. London Ontario CANADA 1-519-438-6277 unique fashion canadian designers fashion in London, Ontario Canada

Andy Gillet- The Studio

Come by the Covent Garden Market and see Andrew Gillet from The Studio, a local artist and his recently opened Mac.Gillet Gallery. The Mac.Gillet Gallery features artfully reimagined distressed and decorated hand painted furniture. Drop by all day on May 3rd and Andy will demonstrate the art of reclaiming furniture.

Attic Books | Fine Books, Maps and Prints

Attic Books - Discover Different Used Book Store Collaborative

During Discover Different Attic Books joins Downtown London's Used Bookstore Collaborative. Drop by the store and browse their fantastic sidewalk sale, feature a great selection of books for only $1 each!

Take the time to browse the three floors in one of Canada's largest antiquarian and second hand bookshops. Discover books, maps and prints, paper and curiosities appealing to readers, scholars and seasoned collectors. The atmosphere is spacious, bright, relaxed and professional, and is further enhanced by original tin ceilings, hardwood maple floors, and the charms of a century building. Our friendly and knowledgeable staff will help make your visit memorable.

Attic Books - Fine Books, Maps, Prints. Let us help you find the rare edition you are looking for!
240 Dundas Street
(519) 432-7277

Runners Choice - Helping You Love Your Run

Runners Choice will be hosting a 3K run on Discover Different May 3 2014. The Mizuno rep will be on hand all day to let you test run shoes in the Runner's Choice 5K run or 2.5K walk scheduled for Mary 3rd. See a pair of Mizuno's you like? Runners Choice is giving you $25 off all Mizuno shoes on May 3rd. In honour of Free Comic Book Day the staff invites you to make things more interesting and come dressed as your favourite superhero!

Runners' Choice has been in London serving our clients since 1990.

Our goal at Runners' Choice is to help you Love Your Run. From the best fitting shoes you have ever had, the most comfortable clothing and all the little things in between; nothing is overlooked. Let our passion and experience help you find that shoe that makes you Love Your Run.

No matter what your needs, we are here to look after you. With over 75 years of fitting experience between our staff we are ready to help you with any problem you may be experiencing.

207 Dundas Street
London, Ontario, N6A 1G4
(519) 672-5928

Discover Delicious at Blu Duby

Blu Duby is pleased to offer a prix fixe menu for Discover Different on May 3, 2014 For only $20 enjoy a lovely glass of wine and a glorious lunch entree.

Discover Different
Saturday, May 3rd, 2014 1 p.m.
$20 per person
(Including Taxes and Gratuities)
Wine Choices

Choice of one 6oz glass of wine:

Red Wines
Malivoire Red (Merlot, Cab Sauv, Gamay), Ontario, 2011
Valle Dorado, Cabernet Sauvignon, Argentina, 2011
Cuvee Jean-Paul, Rouge, France, 2012

White Wines
Malivoire White, (Chard/Reisling/Gewurtz), VQA, 2010
Humberto Canale, Sauvignon Blanc, Argentina, 2011
Cuvee Jean-Paul Sec, France, 2011

Lunch Choices

Moules-Frites (G-F) Mesclun Salad with Seared Salmon
Mussels & Microfrites-Choice of Leek, Garlic and Dried Figs and Cranberries-Carrots & Peppers
White Wine OR Coconut and Red Curry Sauce Goat Cheese-Orange & Poppy Seed Dressing

Mushroom Tart (Veg) Fish & Chips
Caramelized Onion and Mushrooms-Gruyere Beer Battered-Fresh Cut Fries-Tartar Sauce
Cheese-Bed of Mesclun Greens

Grilled Chicken Caesar Salad (G-F) Soup & Salad
Smoked Bacon Lardons-Asiago-Baguette Crisp Soup of the Day with Small Caesar Salad
Vegetarian and Gluten Free Options or Small Mesclun Salad

Blu Duby is located inside Hotel Metro, just steps away from Budweiser Gardens, Covent Garden Market and easily accessible to the Grand Theatre, Convention Centre and Centennial Hall.

Please make reservations for 12:45pm Saturday.
The fashion show will begin at 1:00pm.

Blu Duby
32 Covent Market Place

Harmony by Earthwinds - Unique doesn't begin to describe us!

Saturday May 3d during Discover Different we are offering a temporary Henna tattoo free with any purchase. This will be done by our favourite henna artist - and we know spring weather will give you the perfect chance to show it off!

Harmony by Earthwinds is a family owned business that follows a fair trade philosophy. It specializes in offering unique and trendy accessories, clothing and jewelry from around the world. For over twenty years our buyers have continuously travelled to new destinations for products you won't find anywhere else. Everything is handpicked and bought with care in order to introduce new styles and products that our customers can fall in love with.

Harmony by Earthwinds
525 Richmond Street
519 601-1024

Get Pampered at Posh Pedicure and Lounge!

For all you social butterflies, Posh Pedicure Lounge is THE hot spot you'll want to head to for the most glamorous bridal and stagette parties, an unforgettable birthday bash, a hip night out or an "un-corporate" corporate event. Visit us for Discover Different and receive 10% off of any gift card purchase. We book up fast so call soon for more details!

Posh Pedicure Lounge
57 York Street (at Ridout)
(519) 433-POSH (7674)

City Lights Bookshop - defending culture since 1975

City Lights is part of the Discover Different May 3 2014 Bookstore Collaborative and is excited to offer 25% off EVERYTHING in stock with with the opportunity for you to discover selected merchandise at 50% off.

City Lights Bookshop is located in the heart of Downtown London. We’ve been serving the fine people of the city since 1975. We specialize in a wide range of used books, vinyl, movies & music. We carry all manner of cultural detritus such as turn of the century sheet music, retro & modern adult magazines, postcards, antique books, memorabilia from various decades and much more. It is worth a trip to prospect our labyrinthine aisles for sundry treasures arranged on 2 floors of exploratory bliss. We are a living collage, crossed with a circus that was frightened by a Dadaist.

City Lights truly is "London's Most Unusual Bookstore".

It's a Good Thing at Good Value Thrift!

Check our great inventory during Discover Different and save 10% off everything in inventory.

At Good Value Thrift Store, we sell: clean, affordable and interesting previously loved furniture, clothing; household items, odds & ends; collectibles; and more. We know we will become Downtown London’s favourite Thrift Store because we offer superior customer service and excellent quality, affordable used merchandise at great low prices.

Good Value Thrift Store
140 Dundas Street

Discover More About Inuit Art at the Innuit Gallery

Join Janet Evans of The Innuit Gallery for tours of the gallery and learn the intricacies of Inuit Art. These tours will focus on Six Nation pottery. The gallery features exceptional pieces of Inuit sculpture and prints along with North American First Nations pottery, grass reed baskets, hand crafted jewelry and Hop Kachina figures. There are many beautiful and unique gifts, perfect for Mother's Day.

In addition to the $1,000 Downtown Dollar draw, The Innuit Gallery will be giving away a Northwest Coast clutch purse as part of Discover Different. Enter at The Innuit Gallery for your chance to win.

In collaboration with the Innuit Gallery of Eskimo Art in Toronto, the gallery began its great love of Inuit and First Nations art. Exceptional pieces of Inuit sculpture and prints along with North American First Nations pottery, grass reed baskets, hand crafted jewellery and Hopi Kachina figures carved from cottonwood became the focal point of the gallery.

The Innuit Gallery
201 Queens Avenue

Hanford Tires - The Local Shop That Does It All for Your Car

Summer's Coming - Let Hanford Tire Get You Ready For Summer Adventure!

Ready for your Spring tune-up.  If you call us on May 3rd during Discover Different to schedule an appointment we will offer you5% off mechanical parts, 10% off tires , 10% off labour and 20% off alignments.
Looking for a local shop that does it all?  Look no further.  We are tire and service experts.  We carry top brands like Bridgestone, Firestone, and Fuzion.  We can get most any tire you are looking for.  Give us a call and see how we can help you get the best tires to fit your needs.  After hours?  Click through our Tire Fitment Guide to find your tire size.  Request a quoteand we will get back to you with the best pricing we have available.
Our automotive repair service is CAA approved and Better Business Bureau accredited.  We strive to provide the best service and value. We will not recommend a service that you don't need, but if it's broke, we can fix it.  Maintaining your vehicle is our priority, and Scheduled Maintenance is a must. Check out our chart of recommended services and intervals.
If you are in London, Ontario and looking for a one-stop shop for tires and auto repair service, you've come to the right place.
Conveniently located at 337 Ridout Street North.  Work Downtown?  Drop your car off in the morning and pick it up after work!  (519) 434-3236

Save up to 80% off at Quantum


During Discover Different on May 3rd be sure to drop down to Quantum on Richmond (just south of the Grand Theatre).  For a limited time visit Quantum's Outlet section of the store. Up to 80% off. Michael Kors, Rosedale, Nuebo and Canadian made Denovin.

Quantum is London’s leading contemporary home lifestyle store with interior design services. Our retail store showcases home furnishings and décor accents that will inspire your design creativity and offer endless possibilities for your space. Through custom orders and a vast selection of catalogs, we can help you complete any room in your home. The heart of our design vision is to unite a clean and modern style with classic elegance and comfort.

We offer: 

  • Friendly shopping experience, attentive to your needs
  • Qualified and experienced design consultants to help you make choices that compliment your personality and lifestyle
  • Wide variety of options and guidance for customizing your furniture order
  • Home Consultation services – bringing our style expertise to your front door. Additional fees apply.
  • Wedding Gift Registry
  • Quantum Gift Cards

Located at 487 Richmond Street 


TAG Watches 20% off May 3, 2014 at Nash Jewellers

On May 3 during Discover Different please drop by our beautiful Downtown London store at 182 Dundas Street and receive  20% off the purchase of any instock TAG watch.  What a beautiful gift to mark Mother's Day or for the Graduate in your life!

Nash Jewellers has been London’s choice for beautiful jewelry for 95 years. Our mission is to focus on the customer to give you a satisfying emotional experience, then to provide the highest level of personal service, uncompromising quality and value of merchandise. We look forward to earning your patronage and trust.

Discover Delicious at Mas Cafe

Award winning nail artist Misty Olajos will be doing nail art - including superhero designs for those of you taking in Free Comic Book and Comic Shop Crossover day, for customers and posting them to Instagram.

Mas Cafe will be offering great breakfast and lunch specials all day; BBQ rom 11 a.m. outside and be sure to try the Churros with strawberries, chocolate sauce complimented with Mas Cafe's own home-made strawberry preserve.

Our attention to detail in our food and our Café means that you are treated to the most delicious food at affordable prices.  Enjoy free wifi, music or watch television on our 42 inch flat screen tv while you relax in our cozy atmosphere.  We pride ourselves on using 99% locally sourced Ontario ingrediants.

Mas Café, in the heart of Downtown London at 192 Dundas. 

Chester Pegg Diamond Gallery - Save the Tax Event

Chester Pegg is pleased to offer 15% off their entire in-store inventory so you can "Save the Tax".  

Chester Pegg has been located in the heart of downtown London since 1938 and is a family owned and operated business offering the finest quality jewellery that London has to offer. Whether you are looking for the perfect engagement ring or a special gift for Mother's Day; remember to choose Chester Pegg where "fine quality does not cost, is pays!"


The Barkery- FREE samples!

The Barkery at the Covent Garden Market will be giving away free samples of their healthy treats for your furry friends! Come by and visit the healthy bakery for your dogs and discover the difference. Make sure to fill out a ballot - not only will you have a chance to win the $1,000 Downtown Dollar Shopping Spree but you also have a chance to win a beautiful basket filled with Barkery goodness.

At The Barkery, our mission is to provide dogs and dog owners with delicious, nutritious and healthy treats. A healthy alternative to mass-produced dog treats, The Barkery treats are anything but average, using only the best fresh and wholesome ingredients from local farmers, with no added sugar, no corn, no salt, no artificial flavours and no food colouring!

With something for everyone – many flavours of Snaps, Itty Bites & Training Treats , Emu Jerky and dehydrated beef products, birthday cakes and specialty cookies, even frozen Pupsicles – our treats appeal not only to the health-conscious owner, but also to the most discerning, if slobbery palates!


Like the ever-enduring battle of good versus evil, Heroes strikes a blow for local retail against online shopping, digital downloads, and cross-border shopping. On May 3 2014, Heroes will once again participate in Free Comic Book Day! Yes, they are giving away a FREE Comic Book to everyone who comes in! You can also get your Comic Book Shop Crossover Day passport here as well AND THERE WILL BE HUGE SALE PRICES. TOO HUGE TO TALK ABOUT HERE!!!!

Take that Amazon!

PS - don't forget to check out the Free Comic Book Day Costume Contest at the Central Library, the Ting Comic and Graphic Arts Festival at the ARTS Project and then head down to Market Crafts to get your photo taken!

Jambalaya BBQ at Über Cool Stuff

Jerk Chicken to herald the start of the nice weather! Jambalaya, UberCool Stuff and Jackpot Vintage will be hosting a delicious Jerk Chicken barbecue outside UberCool's Carling street entrance at 123 Carling Street (you know, that cute little street that runs off Richmond to Talbot)! We would love it if you would join them for lunch! Also, spend $100 at Jackpot Vintage and get a $20 gift certificate for Jambalya.

Jambalaya has developed their own brand of mouth-watering spices and sauces.
Jambalaya spices and sauces contain the right blends to make your meals come to life, from mild to wild ...

Thai Dipping Sauce
Creole Sauce
Pad Thai Sauce
Cajun Spices

Jump Up and order your Jambalaya Spices and Sauces today!

Jambalaya Restaurant
119 Dundas Street
Call 519-858-2000

"100 Cats" Artist Doug Rogers Paints LIVE in-store!

Live painting in-store by "100 Cats" artist Doug Rogers. Bring in a photo of your beloved feline friend to inspire Doug!

Also, check out the fantastic jerk chicken barbeque just outside out store manned by fantastic Chef Kevin Greaves of Jambalaya Restaurant.

Über Cool Stuff - The Geek Boutique
123 Carling St. (Main entrance)
122 Dundas St. (Mail & alternate entrance)
London, ON N6A 1G1
Phone: 519-701-1271

Jill's Table - 115 King Street

Jill's Table ... Enter to Win a Vitamix!!!

During Discover Different, Saturday May 3rd, purchase any one of Jill's Tables lovely oils or vinegars and receive your choice of gift:
An Oil and Vinegar cookbook to help enhance all those delicious summer salads
A beautiful olive motif tea towel, bright and cheery in any kitchen.

In addition to dropping your ballot off for the Downtown Dollar Shopping Spree make sure to come in to Jill's Table for your chance to WIN a Vitamix Professional Series 750 ( Value $729 ). All day long the amazing Josie Pontarelli of the London Training Centre ( will be giving Vitamix demos (it's quite the fabulous machine) and offering delicious samples.

Located at 115 \king Street, Jill's Table is a business that offers specialty foods, kitchenware, tableware, cooking classes and gift baskets. In short - a destination for the food lover! Owner, Jill Wilcox, has been shopping downtown since she was old enough to get on a bus and head down to shop for her family at Covent Garden Market. She developed an appreciation of the many diverse businesses that made downtown unique. Jill’s Table is proud to be part of downtown and to celebrate in Discover Different.

Let Jill help you find the perfect Mother's Day gift!

Carcassonne Winter Edition

Free Comic Book & Comic Book Crossover Shop Day at L.A. Mood!!!

Free Comic Book Day is a celebration of all things geek! Retailers, publishers and distributors join together to get comics in the hands of new readers by giving them away! Pick up your free comic at L.A. Mood Comics & Games on Sat May 3, 2014! Choose from dozens of titles in various genres! Dress up as your favourite superhero and enter the costume contest at the Downtown London Public Library! Pick up a passport to win and visit other stores also participating! Sales, deals and fun!
L.A. Mood Comics & Games is located at 350 Richmond St between King and York streets. It is your one stop for all things geek!

Saturday, May 3 10AM-8PM

Discover Different Used Book-Store Collaboration!

Enjoy 50% off the entire store at PT Campbell Bookdealer AND browse through our $1 selection of books in the outdoor sidewalk sale! Reduce, Reuse, Recycle - Used Bookstores are the embodiment of Eco Friendly commerce!

April and Paul Campbell invite you to drop by on May 3 2014 and discover what's different! Located at 388 Richmond Street, PT Campbell sell and trade all kinds of reading material year round!

PT Campbell Bookdealer has a friendly atmosphere, helpful staff and over 35,000 books to choose from and add new material everyday.

Win a $1,000 Downtown Shopping Spree!

Get your ballot at a Downtown London merchant. See stores for details.